<aside> ⭐ This page serves as a guideline for People Builders’ tone of voice and some background information on how to communicate all things PB!

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Tone of voice

What is a Tone Of Voice (TOV)?

Tone: is a subset of your brand’s voice. It adds flavor to your voice and focuses on the context (“how you say it”).

• Tones change based on factors like audience, situation, and channel.
• They should be easily-conveyed adjectives (ie. it’s easier to sound “naive” over “innocent.”)
• They should still ladder up to your brand voice.

People Builders TOV

The tone is playful, creative, curious, engaging, crafty, inventive, ****empathetic, positive, and guiding. In addition to these attributes, we include Oyster’s tone of voice: